The next BritCham Breakfast Club

This presentation will cover Three key areas:

• Understanding the new marketing landscape and regaining control of the marketing process

• How digital and interactive channels changed Asia’s Integrated Marketing Communications (IMC) dynamics and what this means your business

• Challenges, considerations and pitfalls in ensuring consistent and effective messages across multiple channels (digital and traditional)

What you will learn:

• Overview of the social media landscape in Asia and what it means to marketers today

• The difference between truly integrated communications and merely consistent messaging

• Practical tips and advice in improving return on marketing investment

For more inforamtion or to book your spot go to: http://www.britcham.org.sg/